News
Monday, March 02, 2026
Most Business Losses Start in the First Hour
The First Hour After a Disruption Determines the Week Most local businesses don’t lose a week to a big disaster. They lose it to a small disruption at the wrong time - phones go down, internet is glitching, a key system freezing, a staff member unexpectedly out, or a vendor delay - followed by a messy first hour. One Number: 60 minutes. The first hour determines whether you stabilize quickly, or spend the next several days untangling avoidable problems. Why it matters (lost time, revenue, and