The Greater EMC Chamber's Business Networking Breakfast presented by ServiceMaster TRS featured an energetic Spotlight presentation from New Caney ISD Athletics. In a concise, informative session, district representatives highlighted why local businesses should consider partnering with the school district—particularly through athletic sponsorships—and outlined the many ways companies can get involved to reach thousands of local families while supporting students and staff.

Quick snapshot: New Caney ISD at a glance

New Caney ISD is a fast-growing district with deep community infrastructure. Key facts shared during the presentation:

• Founded as a common school district in 1938 and approved as an independent school district in 1957.
• 21 campuses (with Highlands Elementary opening recently).
• More than 19,000 students currently enrolled, with projections to exceed 20,000 by the end of the school year.
• Approximately 2,300 employees across a broad range of roles (from teachers to maintenance, police officers, and district services).

Why partner with New Caney ISD Athletics?

District leaders emphasized practical benefits for sponsors. The athletics program provides a high-impact platform for local businesses to raise visibility while actively contributing to student and teacher programs.

Massive local exposure

Rando Reed Stadium and multiple athletic venues give partners direct access to thousands of residents. The stadium alone seats over 8,000 and hosted more than 36 home games last year—an ideal environment for repeated brand impressions.

Community goodwill and brand association

Sponsorships build goodwill and customer loyalty by showing visible support for local students and school programs. Partners gain association with school pride and community engagement—an advantage that often translates into long-term local business.

Targeted local marketing and digital tie-ins

New Caney ISD offers targeted local reach:

• District social media following of about 19,000 people, plus active athletic accounts.
• Regular newsletters and team communications that reach parents and community decision makers.
• Logo placement on the athletics website and social posts spotlighting partners.

On-site engagement and exclusive opportunities

Certain packages include on-site booths during events, naming rights for fields or gyms, commercial spots on the stadium big board, and the chance to produce short videos or commercials that play during games.

"When you partner at the stadium your business is getting exposure to thousands of people." — New Caney ISD Athletics

Athletics program overview: scale and opportunity

The district offers robust athletic programming across middle and high schools. Highlights include:

• 26 athletic venues district-wide.
• 14 sports offered and 129 total programs (including freshman, JV, and varsity levels).
• Roughly 3,240 student-athletes and a roster that continues to grow each year.
• Facilities include baseball and softball fields, high school gyms, tennis courts, track, and multi-use stadiums.

Partnership options and examples

New Caney ISD made clear that partnerships are about more than funding—district staff seek meaningful collaboration. Sample opportunities include:

• Signage and naming rights for stadiums, baseball/softball fields, and gyms.
• Commercial spots on the stadium big board and custom videos shot for games.
• Booths and sampling at events to engage families directly.
• Team app placements and direct messages to parents via team communication tools.
• Speaking engagements, career talks, and facility tours to connect students with local industry.
• Donations of supplies teachers need—items like water bottles and Kleenex are especially appreciated.

Examples shown during the session included short commercial shoots with local businesses—Rusty Buckle (barbecue sponsor) and J&R's Ace Hardware—highlighting how simple production pieces can be integrated into game-day programming and viewed by thousands.

How businesses can get involved

District representatives encouraged local businesses to engage in multiple ways:

1. Explore signage and naming-rights opportunities at any of the 26 venues.
2. Consider producing a short commercial or sponsoring a game day experience.
3. Get involved off-field: speak in classrooms, host tours, donate supplies, or provide internships and career exposure.
4. Request a sponsorship packet or schedule a meeting with district athletics staff to tailor a package that meets marketing and community objectives.

As emphasized during the presentation: the district wants active partners, not just financial supporters. Speaking engagements and hands-on involvement were highlighted as especially valuable.

"We're not looking just for money. We're looking for you guys to partner with us." — New Caney ISD Athletics

Next steps and contact

Businesses interested in sponsorship or deeper engagement are invited to reach out to the New Caney ISD athletics team. The presentation was delivered by district marketing and athletics staff who are ready to create customized partnership plans that align with a company’s goals while supporting students and teachers.

Conclusion

The Business Networking Breakfast presented by ServiceMaster TRS gave Greater EMC Chamber members a clear look at the tangible benefits of partnering with New Caney ISD. With large venues, significant community reach, and a wide variety of ways to engage, sponsorships offer strong visibility and meaningful impact for both businesses and students. For companies seeking local marketing that makes a difference, New Caney ISD Athletics offers a compelling platform.

To explore opportunities, attendees were asked to speak directly with Grant Pappas or Jennifer Morgan at New Caney ISD Athletics.